Thursday, March 20, 2008

Great ad, iconic product

I found a magazine tear sandwiched inside Chad's book, on one side is this old Polaroid ad from the 70's. It's interesting to see that this ad was trying to create the same type of excitement as would an Apple computer ad, the iconic design of the product is the main focus. The tag line "If you wanted to invent the perfect Christmas present, this would be it" cleverly implies that the camera itself was a great invention. It is sad that the company that bought Polaroid several years ago has stopped producing its instant films last month, which means they will be completely out of stock by next year.

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